Logos and Graphic Design
Mission Critical to your success
A logo is where many companies fall short. This can be one of the most important aspects of your business. So if you are starting a new business or looking to enhance or change your current logo give this some serious thought.
A Logo Should:
- Distinguish your company from your competition
Don't try to emulate another company. Be your own brand. Less than a decade after Coca-Cola was born, Pepsi quickly became successful by setting themselves apart rather than trying to emulate the leaders.
- Use meaningful colors
Different colors and shades can have different effects on people because of color association. Green is associated with the environment and is an appropriate logo for a company like the Sierra Club or Greenpeace. However, green is also associated with motion sickness so would be a poor choice for the interior of a car.
- Use an appropriate font
You may generally gravitate to bold, exciting fonts, or feminine curvy fonts but if you are a ballet company, you should probably avoid harsh, clunky lettering, and if you are a football team, you should probably avoid graceful, delicate lettering, even if it's more attractive to you.
- Be simple
Your logo can have some elaborate features but it should be simple enough to make a quick statement.
- Be memorable
Your logo should make a statement about your company. The next time a customer needs your kind of business, he'll choose you just because of brand recognition.
- Avoid distracting elements
Your logo does not need, LLC, Inc, and other details. That type of detail can be saved for documentation about your company. The next time you are driving past businesses, take a look at the logos around you and see how other successful logos are handled.
- Avoid taglines if possible
Taglines can be an important part of a company's image but should be separate from a logo. The size of the text in a tagline is so much smaller that it often forces the logo to be bigger in order to accommodate the text.
So who should design my logo? Do I have spend thousands on this? The answer is simple. There are several companies to out source this job to. At OmTerra we recommend:
Why? They can walk you through the entire process of choosing a logo. And they are an excellent value! You can get a beautiful logo designed for their basic package at $299.00. They also offer web design services. At this time we do not have experience with their web design services - so we can not yet recommend them for designing your web site.
LogoWorks also does an excellent job with business cards and letterhead. They are 100% recommended for this service.
An excellent example of their logo design work is the OmTerra logo.
This is an example of an OmTerra client, the International Children's Awareness Network logo from Logoworks:
If you need a logo, and you do - use Logoworks you will not be disappointed!
Graphic Design
Here are a few options for graphic design:
Also, if you need a simple banner for a website or e-newsletter contact OmTerra. Typical prices start a onlyt $300.00. Here is an example of an OmTerra client banner:
See it live here.
